Prof. Alfred Owusu
Designation
Director, Planning and Quality Assurance
Staff Grade
Associate Professor
Department
Department of Marketing
Faculty
Business School
Website
Email

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Prof. Alfred Owusu is the current Dean of Business School. An Associate Professor in Marketing Management, former Head of Department of Marketing and former Vice Dean of the Business School of Kumasi Technical University. Prof. Owusu’s research focuses on marketing, communication, technology management as well as human resource management. He has taught MBA courses in Marketing Perspectives on international marketing, tourism marketing, Agricultural marketing and human resource courses in Principles of human resources, leadership and organizational behaviour, ethics and corporate social responsibility, compensation and rewards management at University of Education Winneba, Kumasi Campus on part time basis. At the Undergraduate and Higher Diploma levels he lectures in courses on Electronic commerce, change management, marketing research, business process management, event management, online and social media marketing, and principles of marketing and marketing operations at Kumasi Technical University, Kwame Nkrumah University of Science and Technology and University of Education Winneba, Kumasi Campus respectively.

Dr. Owusu has published in international rated journals like American Journal of Operations Management and Information Systems, International Journal of Academic Research and Reflection, Journal of Human Resource Management, European Journal of Business, Economics and Accountancy etc. Dr. Owusu has supervised/is supervising HND, BTech and MBA students. He has been consulting for selected small and medium size enterprises, providing training support for micro finance institutions and Conducting needs assessment, teaching them how to prepare market plans and monitoring and reviewing of the plans.

  • 2009- 2013- PhD (Marketing) Business School of Costa Rica, Costa Rica

    1. -Masters of Business Administration  

  •                          (International Business with thesis):   

                              University of East London UK.

    2001-2004 -      BBA Business Administration (Marketing  

                              option) – University of East London

     

    2002-2003-      Professional Diploma in Marketing-    

                           Chartered Institute of Marketing (CIM), UK

    2001-2003-     Advance Certificate in Marketing- Chartered

                            Institute of Marketing (CIM), UK

    1999-2000 -     Certificate in Marketing- Chartered Institute  

                            of Marketing (CIM), UK

Chartered Institute of Marketing CIM (UK)

  • Real Estate Marketing
  • Marketing research
  • International Marketing
  • Social Marketing
  • Marketing
  • Human Resource Management
  • Entrepreneurship
  • Business communication
  • Conferences Attended:
    Owusu A, A. Badu, .N.O Mensah. Factors Influencing Real Estate

Agents Selection. A survey of real estate customers in Kumasi metropolis, Ghana. 

10th Annual London Business Research Conference 10-11August, 2015

Venue: imperial College, London, UK

  • Owusu A. Energizing Entrepreneurial spirit among Ghanaian workforce. Commonwealth Association of Technical Universities and Polytechnics in Africa.

Venue: Technical University of Kenya Mombasa: Haile Selassie Avenue. 13-16 May, 2016

  • Owusu, A. Investigating Customer Satisfaction Levels with Self Service Technology Within the Banking Sector: (A Case Study of Automated Teller Machines (ATMs). 311th International Conference on Economic and Business Research (ICEBR-2018) in New York, United States.16-18th January, 2018.
  1. Owusu A. Influence of Information Technology Infrastructure on Marketing Effectiveness of banks operation in Ghana .International Journal of Academic Research and Reflection Vol. 5 No2.  March 2017 page 22-29
  2. Owusu A. Marketing communications process on the pharmaceutical market in Ghana International Journal of Academic Research in Business and Social Sciences Vol. 7, No.2 Feb 2017, pp 256-273.
  3. Owusu. A. Service quality and customer satisfaction: a comparative study of the Ghanaian  Public vs. Private bank. European journal of Research in Social Sciences. January 2017, vol. 5 No.1, pp 29-50
  4. Owusu. A and A. Francis issue (5) 17-30 Effects of Poor Supervision on the  sustainability of Micro-Financial Instutions in Ghana (A Focus on Nkoranza Municipality in the Brong Ahafo Region) Advances in Sciences and Humanities .October 2016, vol.2,pp 18-30
  5. Owusu. A and A. Francis Merger and Acquisition in Ghana revenue authority, Human    resource issues involved. Journal of Human Resource Management. February 2017Vol.5, No1, pp 19-31
  6. Owusu. A Significant Effect of Word of Mouth (WOM) on the Attitude of Potential Consumers. International Journal of Economic Behaviour and Organization. December. 2016, Vol 4. Issue 6, pp 59-63
  7. Owusu. A and Owusu E. E. Challenges and Opportunities of Rural Marketing in Ghana. International Journal of Information, Business and Management. August 2016, vol. 8 no.4, 20016 pp 126-129
  8. Owusu A, A. Badu, .N.O Mensah. Factors Influencing Real Estate Agents Selection. A survey of real estate customers in Kumasi metropolis, Ghana.    Journal of Investment and Management. August 10, 2015, Vol.4 (2) pp 68-72 Poku. A Julia. and Owusu A. Energizing entrepreneurial spirit among  Ghanaian Workforce. International Journal of Computer Applications, volume 136-     No3, Feb, 2016, pp 39-41
  9. Owusu A, A. Badu, A. M. Musa .Green marketing impact on Ghanaian customer Satisfaction and Environmental safety.  European Journal of Business, Economics and Accountancy Vol. 4, No. 2, April, 2016, pp 86-91
  10. Owusu A, N.O.Mensah and A. K. Badu. Positive contributions of globalization on developing countries. A focus on Ghanaian employees. International journal of information, business and management.  Vol.8 No.3, August, 2016 pp 226-238
  11. Asiamah Y, Owusu .A, Nimsaah W.K, Owusu S. The Relationship between Personality Traits and Sales Force Performance: A Case Study of Eden Micro Finance. British Journal of Economics, Finance and Management Sciences May 2014, Vol.9 (1)      
  12. Owusu .A, J.A Poku and W.K Nimsah.  Ghana’s unemployment  situation: The role of the informal sector in combating the menace. International Journal of Computer application. Accepted for Publication. March 2014        
  13. Owusu A, A. Amoako. Effects of rural Migration on urban dwelling in Ghana. Journal of Excellence, Leadership & Stewardship. November 2013 vol. 5 no.1
  14. Asiamah. Y, Owusu. A, S. Boakye and S. O Mensah. Effective distribution Management, a pre requisite for retail operations: A case of   Opoku Trading.  European Journal of Business and Innovative Research. September 2013Vol. 1 No pp 28-44
  15. Owusu. A, J.A Poku. News coverage and its impact on the corporate   reputation of organizations in Ghana. European Journal of Business and   Innovative Research. June 2013Vol.1 No. 2 pp 12-28
  16. Owusu A. Influences of Price and Quality on consumer purchases of mobile phone in the Kumasi Metropolis in Ghana, a comparative study.  European Journal of Business and Management. January 2013 Vol 5: No 1
  17. Owusu A. Alleviating rural poverty in Ghana through marketing of tourism sites and protected areas. European Journal of Business and Management. January 2013Vol 5: No 1